Meta Ads (Facebook & Instagram)
Paid Social

Facebook and Instagram Ads, Done Right.

Audience research, creative built for the feed, and structured testing across Facebook and Instagram — managed with clear reporting.

Introduction

Meta Ads (Facebook & Instagram) Built Around Your Goals.

Audience research, creative built for the feed, and structured testing across Facebook and Instagram — managed with clear reporting.

At Softlogs, every marketing engagement starts with your goals, audience, and long-term plans — not a one-size-fits-all template. We plan, create, and deliver with clarity from first conversation to handover.

What’s Included

What’s Included in Every Engagement.

Strategy & Positioning

We start from your goals, audience, and offer — then pick the channels that fit, not the other way around.

Channel Setup

Ad accounts, tracking, audiences, and campaign structure built cleanly from day one.

Creative & Copy

Ad creative and messaging aligned with your brand and built to stop the scroll.

Optimization

Ongoing testing and iteration as the data comes in — not set-and-forget.

Reporting

Plain-language reporting tied to leads and conversions, not vanity numbers.

Landing & Conversion

Where the clicks land — pages structured to convert and stay on-brand.

Our Process

From First Conversation to Launch.

01 — Discovery

Discovery & Planning

We learn about your business, audience, goals, content, functionality, and expectations.

02 — Structure

Structure & Strategy

We plan the sitemap, page hierarchy, content structure, and key user journeys.

03 — Design

Design

We develop the visual direction and page layouts around your brand and audience.

04 — Development

Development

We build the website, configure the required functionality, and integrate the tools included in the project scope.

05 — Testing

Testing & Review

We review responsive layouts, navigation, forms, content, functionality, and key user journeys.

06 — Launch

Launch & Handover

We prepare the website for launch and provide the agreed handover, training, or ongoing support.

Meta Ads (Facebook & Instagram) FAQ

Questions? Answered.

Scope

It depends on where you are today. We usually start with a short audit of your current traffic, channels, and setup — then propose a focused scope, whether that is a single channel or a coordinated mix.

Timelines

Timelines vary by channel and budget: paid campaigns can show early signal within weeks, while organic efforts like SEO build over months. We set expectations honestly up front and report as things progress.

Ownership

Yes — your ad accounts, analytics, and creative assets stay yours. We work inside your accounts, so everything keeps working even if we part ways.

Reporting

You get plain-language reporting tied to the numbers that matter — leads, conversions, and costs — plus a clear view of what we are testing next.

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Next Steps

Ready to Get Started With Meta Ads (Facebook & Instagram)?

Tell us what you’re planning. We’ll help you explore the right approach, scope, and next steps for your marketing.