The Search Channel Most Teams Ignore.
Microsoft Advertising campaigns that reach an audience many competitors skip — planned and optimized with the same rigor as any paid channel.
Bing Ads (Microsoft Advertising) Built Around Your Goals.
Microsoft Advertising campaigns that reach an audience many competitors skip — planned and optimized with the same rigor as any paid channel.
At Softlogs, every marketing engagement starts with your goals, audience, and long-term plans — not a one-size-fits-all template. We plan, create, and deliver with clarity from first conversation to handover.
What’s Included in Every Engagement.
Strategy & Positioning
We start from your goals, audience, and offer — then pick the channels that fit, not the other way around.
Channel Setup
Ad accounts, tracking, audiences, and campaign structure built cleanly from day one.
Creative & Copy
Ad creative and messaging aligned with your brand and built to stop the scroll.
Optimization
Ongoing testing and iteration as the data comes in — not set-and-forget.
Reporting
Plain-language reporting tied to leads and conversions, not vanity numbers.
Landing & Conversion
Where the clicks land — pages structured to convert and stay on-brand.
From First Conversation to Launch.
Discovery & Planning
We learn about your business, audience, goals, content, functionality, and expectations.
Structure & Strategy
We plan the sitemap, page hierarchy, content structure, and key user journeys.
Design
We develop the visual direction and page layouts around your brand and audience.
Development
We build the website, configure the required functionality, and integrate the tools included in the project scope.
Testing & Review
We review responsive layouts, navigation, forms, content, functionality, and key user journeys.
Launch & Handover
We prepare the website for launch and provide the agreed handover, training, or ongoing support.
Questions? Answered.
It depends on where you are today. We usually start with a short audit of your current traffic, channels, and setup — then propose a focused scope, whether that is a single channel or a coordinated mix.
Timelines vary by channel and budget: paid campaigns can show early signal within weeks, while organic efforts like SEO build over months. We set expectations honestly up front and report as things progress.
Yes — your ad accounts, analytics, and creative assets stay yours. We work inside your accounts, so everything keeps working even if we part ways.
You get plain-language reporting tied to the numbers that matter — leads, conversions, and costs — plus a clear view of what we are testing next.
More From Marketing.
Ready to Get Started With Bing Ads (Microsoft Advertising)?
Tell us what you’re planning. We’ll help you explore the right approach, scope, and next steps for your marketing.